Cloudskope undertakes a complete digital transformation for a real-estate company in texas

A leading real-estate company in Austin, Texas was getting badly affected by the pandemic and losing market share to Zillow and Redfin.

Cloudksope implements a Digital Transformation for a Real Estate company in Austin, TX

THE PROBLEM

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A top real estate company in Austin was losing market share to Zillow and Redfin rapidly despite being a strong local player for over a decade. Their hunch was that it was due to Zillow and Online brokers' large budget and reach and needed solutions.

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HOW CLOUDSKOPE HELPED

The Cloudksope Customer Experience Consulting teams mapped out the existing customer journey and engagement models that the client had in place to analyze the gaps.

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The assessment included the following:

Journey mapping of the entire client journey from quote to cash.
A view into google analytics, marketing funnels, and the broker, inspection, and close lifecycle.
A comprehensive analysis of the industry changes related to the real estate market and its effect on the client's business.

We realized that while the client provided a highly niche and personalized experience to its local customers, the pandemic shifted how people buy and view properties to an almost entirely digital experience.

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THE RESULTS

The Cloudkope team helped the client transform its process, customer acquisition, and workflows and blended them into the existing value proposition to regain market share and create a one-of-a-kind product rapidly.

Transformed all photo collections via Matterport cameras to enable virtual tours
Digitized lead generation and capture via a deep integration with Hubspot
Changed all visits to virtual via Google Duo
Digitized and transformed all internal workflows to a tablet-based application to allow field agents to transition to close quickly.

CONCLUSION

Profits are up by 18% within the first quarter after adoption. The final result of this highly valuable project was a completely redesigned product, brand, and experience for home buyers and commercial clients by allowing them to adapt quickly to a rapidly changing buyers' journey.

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